{"id":26925,"date":"2012-06-17T22:25:51","date_gmt":"2012-06-18T06:25:51","guid":{"rendered":"https:\/\/www.heynadine.com\/?p=26925"},"modified":"2012-06-17T22:25:51","modified_gmt":"2012-06-18T06:25:51","slug":"the-post-pc-future-and-cowboys","status":"publish","type":"post","link":"https:\/\/heynadine.com\/new\/the-post-pc-future-and-cowboys\/","title":{"rendered":"The Post-PC Future ..and Cowboys"},"content":{"rendered":"

Day 4 of the Banff World Media Festival<\/strong><\/a> and I am suddenly starting to realize I’m getting old. I don’t quite know how I managed to put my body through all 4 days and nights of conference on little to no sleep. Plus, did I mention I wore heels the entire time? Girls are crazy.<\/p>\n

Anyways, the first morning keynote I attended was the nextMEDIA Digital Innovators Series with Albert Cheng, EVP and Chief Produce Officer of Digital Media at Disney\/ABC Television Gro Group.<\/strong><\/span><\/a><\/span> It was actually at 10:00am, I actually was there earlier but I couldn’t pry myself away from the breakfast table to make it to the 9:00am session.<\/p>\n

\"nextMEDIA<\/a><\/p>\n

One of the topics up for discussion this morning was VOD: Video On Demand, and how it is ever increasing. Viewers want to watch what they want, when they want it .<\/p>\n

There was also mention of a product called Second Screen<\/a>, which is a way to monetize and place targeted ads on social TV. I would tell you more about how it works but I’m still rather lost.<\/p>\n

Then there was mention of this thing called the “post-pc future”; a.k.a, the prediction that in the future most media will be consumed through smartphones, tablets and via smart TV instead of the computer.<\/p>\n

One panel I was very presently surprised with was the New Economics of Web Based Entertainment<\/strong><\/span><\/a>, although it originally sounded like a money nerd talk, it was very insightful and I learned tons.<\/p>\n

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Fantastic panel on the New Economics of Web-Based Entertainment! So much great insight \ud83d\ude42 #Banff2012<\/a><\/p>\n

— Nadine Sykora (@heynadine) June 13, 2012<\/a><\/p><\/blockquote>\n